Veeva and World Child Cancer

This year, we are delighted to announce a brand‑new partnership with Veeva. We’re excited to be working together for the first time, and their commitment to supporting our mission is already making a positive impact. The partnership will officially kick off with a Veeva‑led bake sale, the first of several fundraising activities we’ll be collaborating on throughout the year. We’re looking forward to building this relationship and seeing the difference we can make together for children with cancer and their families.

World Child Cancer: Every Child Deserves a Chance

At World Child Cancer, our mission is clear: to ensure that every child with cancer, no matter where they live, has access to the treatment, care, and support they need to survive and thrive. In many low- and middle-income countries, this is far from reality. Children are often diagnosed too late, and treatment is either unavailable or unaffordable. We exist to change that.

Through our programmes across Africa, Asia, and Latin America, we work hand-in-hand with hospitals and ministries of health to improve survival rates and deliver compassionate, holistic care. We advocate for policy change, build strong partnerships, and stand beside families during one of the most difficult journeys imaginable.

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£6
Could pay for a return journey to hospital from local accommodation in Kathmandu for a child undergoing treatment.
£33
Could support transportation costs for a child and caregiver to travel between home and hospital for a chemotherapy appointment in Cameroon.
£50
Could cover 2 weeks of accommodation for a family in Dhaka, Bangladesh whilst their child receives care, so that they can be closer to the hospital during ongoing treatment.
£

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Shamila's Story

Hospitals can be daunting for children with cancer, where fear of procedures and pain is often overwhelming. At World Child Cancer, we believe care must nurture both body and mind. That’s why we champion play therapy, transforming hospital wards into spaces of comfort, creativity, and healing.

At Queen Elizabeth Central Hospital in Malawi, Play Therapist Aida Nkhoma helps children like Shamila, cope with treatment through guided play. Diagnosed with Acute Lymphoblastic Leukaemia, Shamila lost her ability to walk for months. But play therapy kept her spirits high and motivated her recovery.

“I always wanted to come play, but I couldn’t walk. When I started walking again, I was so happy—I could finally join in.” – Shamila

Play therapy reduces anxiety, builds resilience, and improves treatment outcomes. With tools like the Xploro app, children learn about their care in simple, friendly ways, making the unknown less scary.

Thanks to your support, we train healthcare workers like Aida to deliver this vital emotional care.

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